EVA countertops

Landing page & presentation

Aug 2023
Description
EVA countertops are a new product on the market that offers high performance and modern design. To promote this product, a Landing Page and a presentation were created to tell about the benefits of EVA countertops and attract the attention of potential buyers.

The goal of the project was to create a Landing Page and a presentation that would: tell about the benefits of EVA countertops, attract the attention of potential buyers, encourage conversions.

colors
#3E69A2
#969696
#232323
#FFFFFF

fonts

tools

Solutions
To achieve the set goals, the following solutions were applied:

  • Attractive design that immediately catches attention was created using contrasting elements and unconventional fonts.
  • Use of high-quality images and videos that clearly demonstrate the benefits of EVA countertops, created a sense of presence and increased the level of trust of potential buyers.
  • Clear and understandable structure that facilitates information perception was achieved through the use of clear headings and subheadings, as well as clear visual separation of content.
  • Use of calls to action (CTA) that encourage conversions was implemented using bright buttons with clear calls

Work process
01
Target Audience and Competitive Analysis
The target audience and competitive analysis allowed to determine the needs of potential buyers and highlight the competitive advantages of EVA countertops.
02
Concept and Design Development
Concept and design development included defining goals and target audience, developing a prototype, and testing it.
03
Landing Page Revision and Launch
Landing Page revision and launch included final tuning of the design and content, as well as launch on the website.
04
Presentation Development
Presentation development included defining goals and target audience, developing a prototype, and testing it.

Results
After the launch of the Landing Page and the presentation, the following results were achieved:

  • Increased number of website visitors
  • Increased brand awareness
  • Increased number of inquiries from potential buyers